The spectrum of AI-generated content

We use the term ‘AI‑generated content’ to mean content that has been created or modified, in whole or in part, by AI. We consider AI‑generated content on a spectrum:

AI-assisted content

You use AI to assist you in minor ways. For example:

  • spelling and grammar checks
  • automatic photo touch‑ups like removing red eyes.

AI-enhanced content

You use AI to modify or refine content through inputs or instructions you enter into the AI system. For example:

  • fact‑checking or editing a complex document with substantial rewrites
  • removing specific details from the background of images, such as logos.

Fully AI-generated content

Through a simple action, like a prompt, or uploading a file, you create a complete output, with little to no human oversight. For example:

  • creating an interview‑style video from a still image and a text script
  • creating a new poster artwork from a verbal prompt. 
A spectrum showing the progression of content from human created to fully AI-generated.

Spectrum of content creation