Country of origin food labels

Australian food labels must easily convey where food is grown, produced, made or packed. This helps consumers make informed decisions about the food they buy.

Requirements and tools for business

If you sell food in retail stores in Australia, you will need to consider if your products need country of origin food labels.

Country of origin labelling requirements for food are in the Country of Origin Food Labelling Information Standard 2016. You can design and apply your own labels as long as they meet the standard.

On the business.gov.au website we provide the following resources:

• an online decision tool that helps you to choose the right label to download 
• a style guide for guidance on how to apply the labels
• a library of design elements that you can personalise for your own labels

The Australian Competition and Consumer Commission (ACCC) website explains how to:

• make a country of origin claim
• label food
• make an origin claim for non-food products

Consumer rights and label types

Consumers want quick and accurate information to help decide what food to buy. Food labels need to be clear, consistent and honest. It’s against the law for suppliers to mislead or lie about where their food comes from.

The Australian Competition and Consumer Commission (ACCC) website explains the meaning of each label and your rights as a consumer.

Developing the food labelling system 

We consulted with industry and consumers about a new food labelling system and undertook market research [1.4MB PDF] [3.3MB DOCX] . Our findings showed strong support for a new food labelling system. Consumers called for greater clarity about where their food comes from.

The Legislative and Governance Forum on Consumer Affairs (CAF) approved the Decision Regulation Impact Statement [1.9MB PDF] [1.5MB DOCX] with the following endorsed options:

• using the familiar ‘kangaroo in a triangle’ logo
• displaying the percentage of Australian ingredients with accompanying statement
• allowing for a 24 month transition period for businesses
• removing the system from the Food Standards Code
• creating a new Information Standard under Australian Consumer Law

Digitising food product data for consumers

We commissioned a report into the potential for digital food labelling in Australia. This would enable businesses to provide digital food product information to their consumers and share information with other businesses in their supply chains. 

The report looked at work underway in Australia and overseas to develop web-based data sources, ledgers, apps and interactive supermarket displays. 

We found Australia’s food industry is already considering ways to collect and provide digital food product information, and this will be used to inform the future development of digital food labelling. Contact us if you would like to view the report.

Origin labelling for seafood sold in the foodservice sector 

The Minister led a working group to consider whether origin labelling should be extended to seafood sold in foodservice. A working group paper and addendum were prepared to inform discussions. The government is considering outcomes from the consultation.

Read more

• Read about Country of origin food labelling on the business.gov website
• See the Country of origin food labelling guide on the ACCC’s website
• Read about Country of origin food labelling under Australian consumer law on the ACCC’s website
• See the ACCC’s country of origin food labelling tips and traps on Youtube

Contact us

• Email originlabelling@industry.gov.au 
• Phone 13 28 46