Country of origin food labelling: research report

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Publication Date: 
July 2015

We commissioned market research so consumers and businesses could inform future implementation of country of origin labelling. The key objective was to understand consumers and their values and attitudes towards country of origin labelling for food products. The report captured the underlying values of consumers to understand how values and beliefs shape attitudes and behaviours. The project also tested six concepts for future country of origin labelling.

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See how we consulted with industry and consumers on country of origin labelling.

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