Country of origin labelling

Country of origin labels for food (including seafood) and complementary medicines help consumers make informed buying decisions. Find business tools and information for country of origin labels.

Food products

Australian food labels must say where food is grown, produced, made or packed. This helps consumers make informed decisions about the food they buy.

Tools for business

If you sell food in retail stores in Australia, you must consider if your products need country of origin food labels.

Country of origin labelling requirements for food are in the Country of Origin Food Labelling Information Standard 2016. You can design and apply your own labels as long as they meet the standard.

Consumer rights and label types

Consumers want quick and accurate information to help decide what food to buy. Food labels need to be clear, consistent and honest. It’s against the law for suppliers to mislead or lie about where their food comes from.

The Australian Competition and Consumer Commission (ACCC) website explains the meaning of each label and your rights as a consumer.

Developing the food labelling system

We consulted with industry and consumers about a new food labelling system and carried out market research. Our findings showed strong support for a new food labelling system. Consumers called for greater clarity about where their food comes from.

The Legislative and Governance Forum on Consumer Affairs (CAF) approved the decision regulation impact statement with the following endorsed options:

Evaluating the food labelling system

The current food labelling system came into full effect in July 2018. We reviewed the reforms in 2021.

The review looked at how well the reforms:

  • improved consumer access to information about the origin of food
  • clarified the origin claims businesses can make about their products
  • avoided imposing excessive costs on impacted businesses.

Digitising food product data for consumers

We commissioned a report into the potential for digital food labelling in Australia. This would allow businesses to give digital food product information to their consumers and share information with other businesses in their supply chains.

The report looked at work underway in Australia and overseas to develop web-based data sources, ledgers, apps and interactive supermarket displays.

We found Australia’s food industry is already considering ways to collect and provide digital food product information. This will inform the future development of digital food labelling.

Contact us if you would like to read the report.

Seafood labelling and seafood products

The former minister led a working group to consider extending origin labelling to seafood sold in foodservice. 

Read seafood labelling publications: 

Consumer access to seafood origin information in foodservice

The Australian Government committed to convening a working group to consider options for improving consumer access to seafood origin information in the foodservices sector.

Ministerial statement: Consumer access to seafood origin information in foodservice

The Minister for Industry, Science and Technology responded to the research paper developed by the CoOL for seafood working group.

Australian Government response: Inquiry into current requirements for labelling of seafood and seafood products

The government tabled its response to the Senates recommendations in 10 December 2020.

Complementary medicines

Regulations for country of origin labelling for complementary medicines have changed. This change follows public consultation on the use of the ‘Australian made’ logo for the complementary medicine sector.

To see what has changed, visit the Competition and Consumer Amendments (Australian-made Complementary Medicines) Regulations 2019 on the Federal Register of Legislation.