AI business outcome data

This interactive chart shows small and medium business (SME) confidence in using AI to support different business outcomes.

We asked businesses whether they thought AI could help them achieve these outcomes:

  • enhanced engagement and response to marketing activities
  • enhanced resource optimisation and productivity
  • faster access to accurate data to inform decision making
  • improved customer experience/engagement
  • improved employee experience/engagement
  • increased revenue/profit/cashflow
  • improved quality control
  • stronger security, data protection and fraud detection
  • more agile product and service innovation
  • more effective supply chain and supplier management.

Fifth Quadrant collects the data monthly from 400 businesses. Read more about the survey.

Data in this chart is from May 2024.

Explore the data

Filter by different business outcomes as well as industry and location to see how businesses expect AI to be useful to them.

About the data

The tracker is not a longitudinal study. Different SMEs respond to the survey questions each month. 

When there are less than 10 data points, we've noted there is insufficient data. We visualise industry-specific data on a quarterly basis.