PR Fundamentals: AI & Technology
Examine AI and technology tools for PR by comparing solutions that streamline tasks, applying basic AI to content creation, and assessing AI-generated content.
This session examines AI and technology tools used in public relations.
Participants will explore:
- what technologies are available to help streamline routine tasks in public relations, and how they compare,
- what the most important data privacy and ethical considerations are when using AI and digital tools in PR work,
- how basic AI tools can be used to create and edit effective PR content and
- what strategies can be used to evaluate AI‑generated PR content for quality, accuracy and alignment with communication goals.
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