Masterclass: Using AI to drive strategic planning and marketing
Learn how to harness AI for sharper insights, one-page planning, smarter marketing, change readiness, and ethical use in this practical, business-focused masterclass.
In today’s fast-moving market, customers expect more - better value, stronger relationships, and smarter communication at every touch point.
You will learn how to:
- enhance market analysis and customer insights
- develop a simple one-page business plan
- drive smarter, more personalised marketing communications
- improve change readiness and execution
- minimise risk, manage ethics, and maximise safety.
This session is practical, business-focused, and suitable for both B2B and B2C businesses of all sizes and stages of maturity. You’ll leave with actionable tools, templates, and a 30-day AI action plan you can apply immediately.
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