Entrepreneurs’ Programme case study: AgriDigital

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Publication Date: 
October 2020
Case study from: Industry Innovation and Science Australia annual reports

Emma Weston, CEO and Co-Founder of AgriDigital, built her company from 22 to 47 staff. She received help from the Entrepreneurs’ Programme with a $1 million Accelerating Commercialisation Grant. This was awarded in July 2017.

AgriDigital’s ambition is to make global agricultural supply chains simple and easy.

They also want to ensure the integrity of the trading, tracing and finance. They do this by connecting all parties in the supply chains.

AgriDigital launched their platform in September 2017. They spent two years developing a state-of-the-art solution to solve supply chain challenges. This affected many participants in the agrifood supply chain.

AgriDigital gives users live information about their asset at any given time in the supply chain. The information includes location and status. They do this through real time transactions performed through block chain technology.

The platform provides AgriDigital users with:

  • full scale trade flow management
  • access to finance
  • traceability of the origins of the item

It makes workflows standard and dramatically reduces the opportunity for fraud.

AgriDigital now has:

  • 37 customers
  • more than 3000 active users
  • operation in 30 different countries

AgriDigital deals with 5.2 million tonnes of grains and cotton. They have $1 billion transacted through the platform.

AgriDigital is now entrenched in its initial target market of Australian grain. It is growing within the cotton industry.

In 2019, the company was working on capturing customers in North America and Canada. Emma undertook a three month residency at the Austrade’s Landing Pad in San Francisco.

Emma arrived at the Landing Pad with a clear goal: to confirm her market strategy for North America.

She used her time in San Francisco to create brand awareness in the market. She also build relationships with:

  • potential customers
  • the regulatory community
  • other stakeholders
  • potential investors

Following this, Agridigital is now setting up a Chicago office. This will establish market presence. It will also allow them to grow their team and brand in North America.

“EP provided an important injection of non-dilutive capital [and enabled us] to begin a long-lasting relationship with our Commercialisation Adviser Topaz Conway which provided us an alternative development and growth lens.” Emma Weston, CEO and Co-Founder, AgriDigital

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