[Music starts. The face of Kerry Houston appears on screen talking to the camera]
Kerry: When I was a kid, the only seafood I had on our farm was fish fingers.
[Music continues. Kerry sitting at a table in the empty restaurant.]
Kerry: So having the option of all this incredible seafood at my doorstep is wonderful and we eat it all the time. I love it.
[A beach view, followed by a wall with several framed pictures and a basket, then various angles of an up-close menu. A plate with of seafood with text appearing atop the image showing ‘seafood country of origin labelling’ with the sound of scribbling with texta.]
[Kerry talking to the camera in the restaurant as text in the lower left corner appears showing ‘Kerry Houston, co-director, Hursey Seafoods, Stanley Tasmania’.]
Kerry: Hursey Seafoods is a family-owned restaurant which was established in the 1980s and our unique selling point is that a lot of our produce the family actually go out and fish for and bring in themselves.
[A boat pier and ocean, a close-up of a boat, and then Kerry and a man standing on the pier pointing to the boats. A close-up of the man and Kerry’s face laughing.]
[Kerry’s face talking to the camera, switching between zoomed in and out]
Kerry: We are constantly asked by our customers, tell us about your fleet, tell us about the story. So having this appear on the menu really reinforces that for our customers.
[Close-up of the menu in edit mode on a computer with (A) being added next to a fish special. Several various angles of an up-close printed menu.]
Kerry: They know, oh it's all Australian or, we've got a bit of imported on here too, but a lot of those questions are already answered for them.
[Seafood dish being prepared. Kerry talking to the camera in the restaurant.]
[Birds eye view of various seafood dishes. Text appears atop of the image showing ‘A – Australian, I – Imported, M – mixed’, along with the sound of writing texta.]
Kerry: So the country of origin labelling AIM model, the AIM the A stands for Australian, where the seafood is sourced from Australia. The I stands for imported, and the M stands for mixed.
[Various close-up shots of different seafood dishes, then Kerry talking to the camera in the restaurant.]
Kerry: Around July 2025 we started to see a lot of the information coming out and decided that we would next get on board with our next seasonal menu.
[Kerry sits in the restaurant alongside a work colleague; they both point and gesture at the laptop in front of them. The laptop screen is shown where ‘how to label your dishes’ can be seen on business.gov.au, close-up of Kerry and work colleagues faces and Kerry talking to camera.]
We decided we'd rather iron out any little wrinkles, get used to it, get comfortable with it, get our customers comfortable with it before it came mandatory because we don't like being stressed, we like to be organised, get it done.
[Music changes. Aerial view of coastal town, front of Hursey Seaside restaurant, close-up of Kerry’s face, close-up of menu, then back to Kerry sitting in the restaurant talking to camera.]
Kerry: It's actually quite an easy process to implement the model once you understand the requirements around the labelling and then breaking down your menu to work out what are your seafood components for each dish.
[seafood being cooked on a stove, seafood dishes being prepared for serving. Laptop showing business.gov.au webpage with seafood labelling information.]
Kerry: Business.gov.au was very informative about the information that we needed to display and was very clear in explaining what we needed to do.
[Kerry talking to the camera in the restaurant. Customer opening menu in restaurant in front of ocean view, server bringing food to customer.]
Kerry: Feedback's been great from our customers.
[Seafood dish, Kerry talking to the camera in the restaurant.]
Kerry: We feel confident that we're being transparent about where our seafood comes from.
[Aerial view of coastal town, various close-up shots of Kerry on the pier with a man laughing, various shots of seafood dishes being prepared and presented. Camera then switches between Kerry and colleague sitting in front of laptop, menu and close-ups of Kerry.]
Kerry: Get onto the website, have a look at what's required and start the process because it is easy to do, it's not overwhelming, you just need to work through it.
[Kerry standing in restaurant with her arms folded and smiling at the camera.]
[An animated line appears that expands into a rectangle. Inside, a magnifying glass with a small fish inside appears next to text showing ‘Learn more at business.gov.au/seafoodlabels.’ A mouse click sound.]
[The video ends with the Australian Government coat of arms. Music stops.]
End of transcript.
