Review of measurement markings on packaging
We’re undertaking a review of Part 4 of the National Trade Measurement Regulations 2009. This section relates to measurement marking on packaging that show the quantity of a product in a package. The regulations are administered by the National Measurement Institute (NMI).
The review is investigating options that could improve these regulations. This may include aligning Part 4 with other Australian labelling frameworks.
We conducted market research and held 2 rounds of public consultations to better understand consumer preferences towards the measurement mark.
We commissioned ORIMA Research to investigate consumer preferences for the measurement mark. The research sought to understand consumer responses to different formats, sizes and location of the measurement mark across a series of food and non-food products.
Findings from this research suggest that, in practice, the measurement mark plays an intermittent role in consumer decision making. Read the ORIMA measurement markings research report [1.2MB DOCX] for more detail.
We have conducted 2 rounds of public consultation.
The first round included:
- a discussion paper [355KB DOCX] providing detail on the review scope and seeking feedback on Part 4
- a streamlined online survey addressing issues specific to the measurement mark labelling
We published the submissions for the round that were not confidential. Read the summary of the online survey for more detail.
We held a second round of public consultation on the options paper that finished in June 2017. Read the submissions to the options paper that were not confidential.
The Minister for Industry, Science and Technology has decided that the Measurement Markings on Packaging Review will be incorporated into the broader Measurement Law Review. This review is looking at all aspects of the legislative framework. The decision is expected to streamline the complementary objectives and concurrent timelines of the two processes.
Find out more about the Australia’s measurement system.
Last updated: 12 November 2020
Content ID: 43476