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Swinburne University of Technology and Adobe partner up to transform the digital technology curriculum

Main content area
Publication Date: 
December 2018
Case study from: Australia's Tech Future

Adobe has established digital initiatives and symposiums throughout Australia, including a world-first strategic partnership with Swinburne University of Technology to assist in the university’s digital transformation.

Swinburne’s digital advertising technology major and minor, which can be undertaken as part of a Bachelor of Business, Arts or Media and Communications, will incorporate the Adobe Marketing Cloud platform. This includes training materials and accredited teaching practices, allowing students to immerse themselves in digital technology whilst directly addressing the digital skills gap.

Students enrolled in the major learn digital analytics, search marketing, social media marketing and video marketing; skillsets that are in increasingly high demand.