Dr Luke Campbell
Dr Campbell is recognised for having invented and commercialised nuraphone, headphones that learn and adapt to your unique hearing.
The headphones automatically adapt themselves to an individual's specific hearing characteristics. Once adapted, they improve hearing in a similar way to how prescription glasses improve eyesight. The nuraphone has developed an extraordinary following in the world music industry.
[Music plays and an image appears of the Australian Government Coat of Arms and the Prize For New Innovators badge and text appears: Prize for New Innovators, Dr Luke Campbell, The Prime Minister’s Prizes for Science, Celebrating 20 years]
[Image changes to show Dr Luke Campbell walking on a sidewalk and then the image changes to show a side view of Luke walking along and then the image changes to show Luke talking to the camera]
Dr Luke Campbell: I started my career as a medical doctor then moved into science and hearing science and have now ended up making headphones.
[Images move through of people sitting in front of computers and pictures of various headphones can be seen on the wall, and then a group of people seated and collaborating at a table]
Our inspiration for Nura was knowing all the cool things that were happening in the hearing science world
[Images move through of Luke looking down, his hand pointing to diagrams on a piece of paper, Luke soldering an electronic board, and then pointing to a piece of equipment]
…and seeing this massive gap where none of that was in everyday devices and we wanted to rectify that.
[Image changes to show Luke putting a pair of headphones on a stand and then the image shows lines appearing in the air around the headphones and the lines morph into a pair of headphones]
Nura has created headphones with special sensors built in that can automatically scan your ear, work out what sound you hear well and not so well,
[Image changes to show Luke holding a pair of headphones and then the camera zooms out to show Luke and colleagues seated at a table looking at headphones and talking]
…and automatically retune themselves to be the perfect headphone for you.
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We had a lot of advice from experts in the field who said, “OK, it might work scientifically but technically it’s going to be too hard for you to shrink this down and mass produce these at a cost that’s going to work for a consumer product”.
[Images move through to show a view looking down on the Nura team at work in an office, an electronic circuit board on a table, and various employees working at computers]
I’m really proud of our team and we were able to shrink that down and make everything technical work and deliver a product that we’re proud of.
[Image changes to show employees working at a bank of computers and images of the headphones can be seen on the wall behind]
It’s really rewarding getting feedback from musicians.
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Most importantly, they love the way their song sounds through the headphones.
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People sometimes ask, “What’s the benefit of personalised sound, what am I going to hear differently?”.
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And for me, I think about Hotel California, I think about the guitar strumming there.
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You’re going to hear this extra tambour, extra richness, and extra X-Factor or magical quality to the guitar strings.
[Image changes to show the bank of computers in front of the headphone images on the wall and the camera zooms in]
And your music has just been taken to the next level.
[Image changes to show Luke and his colleagues in conversation seated around a table and then the image changes to show a row of employees seated at computers and the camera pans along the row]
Receiving this award is a really proud moment for everyone here working at Nura, and everyone who’s been part of our journey to get this here.
[Image changes to show Luke talking and then images move through of Luke walking through the office, employees working at a computer, Luke and a female in conversation, and Luke talking]
In the future Nura wants to continue to innovate and develop transformative audio experiences, better ways for you to experience your music, and experience personalised sound.
[Music plays and the image changes to show Luke descending a set of stairs and smiling at the camera and the camera zooms in on Luke]
[Image changes to show the Australian Government Coat of Arms and the Prize For New Innovators badge and text appears: Prize for New Innovators, Dr Luke Campbell, The Prime Minister’s Prizes for Science, Celebrating 20 years]