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Business Research Innovation Initiative case study: Likely Theory Pty Ltd.

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Publication Date: 
October 2020
Case study from: Industry Innovation and Science Australia annual reports

Likely Theory focus on tackling complex organisational decision making and policy analysis issues in the public and private sector. They are an experienced team of:

  • entrepreneurs
  • engineers
  • psychologists
  • policy officers

Likely Theory began operating in 2015.

Their innovative product is 'Converlens'. Converlens enables governments to collect, analyse and report data while undertaking consultations.

The product enables better engagement and consultation with communities and within departments.

Converlens utilises cutting edge artificial intelligence technology to:

  • process complex qualitative data
  • provide rapid analysis
  • identify deep insights from a range of sources

This includes written and verbal submissions, and social media.

Converlens is an innovative web-based consultation platform. It combines leading engagement research with:

  • statistical and artificial intelligence
  • machine learning technologies

It has data visualisation, informatics and analysis capabilities.

Use cases for Converlens

Converlens uses modern information collection and engagement techniques. This enables communities and stakeholders to collaborate on policy and program design.

Converlens enables organisations to expand the consultation they undertake. It is able to analyse input to draw out themes and sentiments across a broad range of channels.

The benefit for users is an easy-to-use platform. This enables citizens to contribute and collaborate. It allows this on a much broader scale than ever before.
Converlens can help internal consultation.

It offers rapid formation of project spaces. Here people can ideate, create, share and edit content. It can also capture comments and feedback.
Converlens can help:

  • analyse internal engagement
  • pulse checks on employee sentiment
  • deep dives on organisation culture

Converlens is an easy to use, end-to-end solution for internal consultation.

The Converlens platform is being used by the Department of Prime Minister and Cabinet (PM&C). It supports the APS Review.

The platform has enabled PM&C to capture input and insights from the public. This highlighted the opinions of Australians. It also encourages them to get involved in the outcome of the APS Review.

How Business Research Innovation helped Converlens

Likely Theory received grant funding from the Business Research Innovation (BRII) to develop a solution to the BRII’s digitally enabled community engagement in policy and program design challenge.

Participating in the BRII enabled Likely Theory to study their solution, Converlens. They then could complete a proof of concept. This was then demonstrated to the sponsoring Australian Government agencies.

This funding allowed them to grow and build competitive advantage. It allowed them to develop artificial intelligence based software.

They are now pursuing several leads for future work with:

  • the City of Greater Geelong Council
  • the Productivity Commission
  • the Department of Industry, Innovation and Science,
  • Department of Premier and Cabinet Victoria
  • Elton Consulting

“BRII has enabled us to significantly investigate, model and analyse approaches to digitally enabled community policy engagement, specifically within the context of public service requirements”.

“The BRII provided an exciting platform for us to engage in dialogue with the agencies, with direct access to staff which provided critical and invaluable guidance during our research into a wide variety of techniques and methodologies related to the challenge”.

“The high level of stakeholder access and support offered throughout BRII has helped inform our product development and ultimately led to our commercial success. We have found the program highly valuable and engaging and would encourage any business considering participation in future rounds of BRII to apply”. – Tom Workman, Likely Theory Pty Ltd

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