Communications and marketing professionals create content for different channels and audiences to promote their organisation and its goals.
Communications and marketing covers a broad range of roles, including:
- Marketing and advertising specialists
- Communications officers
- Social media coordinators
- Journalists and copywriters
- Event coordinators and managers
- Public relations specialists
- Graphic designers and illustrators
- Photographers, videographers and audio producers
- Website designers and content managers.
These roles are responsible for promoting their organisation, communicating its key messages and protecting its brand. Most businesses have an individual or team devoted to communications and marketing. Many also outsource some (or even all) of these tasks to freelancers or agencies that specialise in different skills.
Communications and marketing skills are transferable across multiple industries, so a background in science isn’t always necessary. However, the ability to communicate with subject matter experts and translate their knowledge into easily understandable content is critical. Understanding different audiences and their needs is also critical to creating effective marketing materials.
Many of these roles involve designing marketing and communication strategies as well as creating the required content. Communications professionals need to stay up to date with the latest trends in marketing. This is so that they can choose the best tools and strategies for their organisation.
The following TAFE courses are relevant to careers in communications and marketing:
- Certificate IV in Marketing and Communication (BSB42415)
- Diploma of Marketing and Communication (BSB52415)
- Certificate IV in Design (CUA40720)
- Diploma of Graphic Design (CUA50720)
- Advanced Diploma of Graphic Design (CUA60320)
- Certificate IV in Photography and Digital Imaging (CUA41120)
- Diploma of Photography and Digital Imaging (CUA50920)
- Certificate IV in Screen and Media (CUA41220)
- Diploma of Screen and Media (CUA51020)
- Advanced Diploma of Screen and Media (CUA60620)
- Certificate IV in Professional Writing and Editing (CUA40118)
- Diploma of Professional Writing and Editing (CUA50118).
Degrees in the following study areas may also be relevant to a career in communications and marketing:
- Media Studies
- Public Relations
- Design / Visual Communication
- Creative Industries
- Event Management
- Digital Media
- UX & Web Design.
Many universities in Australia offer degrees in these areas. Visit individual university websites for more information.
The following universities offer undergraduate study options specifically related to the space industry which may be relevant:
- Swinburne University's Space Technology minor, which is available to undergraduate students in any degree.
At the postgraduate level, the following course may be relevant to business development management in the space industry:
- The International Space University’s Southern Hemisphere Space Studies Program. This program forms the first part of the University of South Australia’s Graduate Certificate of Space Studies.
Postgraduate qualifications by coursework or research in communications and marketing specialties may also be relevant. Visit individual university websites for more information.