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Communications and marketing professionals create content for different channels and audiences to promote their organisation and its goals.
Communications and marketing covers a broad range of roles, including:
- marketing and advertising specialists
- communications officers
- social media coordinators
- journalists and copywriters
- event coordinators and managers
- public relations specialists
- graphic designers and illustrators
- photographers, videographers and audio producers
- website designers and content managers.
These roles are responsible for promoting their organisation, communicating its key messages and protecting its brand. Most businesses have an individual or team devoted to communications and marketing. Many also outsource some (or even all) of these tasks to freelancers or agencies that specialise in different skills.
Communications and marketing skills are transferable across multiple industries, so a background in science isn’t always necessary. However, the ability to communicate with subject matter experts and translate their knowledge into easily understandable content is critical. Understanding different audiences and their needs is also critical to creating effective marketing materials.
Many of these roles involve designing marketing and communication strategies as well as creating the required content. Communications professionals need to stay up to date with the latest trends in marketing. This is so that they can choose the best tools and strategies for their organisation.
TAFE courses and degrees in the following study areas may also be relevant to a career in communications and marketing:
- media studies
- public relations
- design and visual communication
- creative industries
- event management
- digital media
- UX and web design.
Many universities in Australia offer degrees in these areas. Visit individual university websites for more information.